Tag: patent
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Texan firm sues whole security world
Swathe of major security providers cited in patent infringement case. A small Texan firm has taken on the mightiest corporations from across the security and anti-malware industry, launching a patent infringement suit against most of the major players in the field. The company, Information Protection and Authentication of Texas LLC (IPAT), holds a pair of…
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Microsoft files further adware patent
User behaviour monitors could be used to target ads. Following a patent application disclosed some months ago , details have been released of another adware scheme patented by Microsoft . This time, the idea is to monitor the behaviour of users to deduce the kinds of advertising that would be most effective at any given…
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Microsoft files adware system patent
Ads could be targeted at users based on local system data. Microsoft has filed a patent application for a new method of targeting advertising, using information on the contents of a local computer rather than interactions with the web. While most current advertising relies on watching an individual’s web browsing habits, selecting the type of…