Tag: email marketing
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Sender authentication checks on the rise
SPF records creep into top ten content triggers checked by ISPs. A report by email marketing software provider Lyris has revealed that use of the Sender Policy Framework (SPF) email authentication check is on the rise among ISPs. The company conducts quarterly research studies of deliverability rates for permission-based email marketing messages, and the Q2…
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Unsafe computing in abundance
Reports and statistics on unsafe computing practices. Last month saw a flurry of reports and statistics on unsafe computing practices. To kick off, almost a quarter of Internet-connected users in the UK believe they have suffered from a virus attack in the past year, according to figures released by the Office of National Statistics. In…