Tag: advergaming
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VB2017 paper: Exploring the virtual worlds of advergaming
At VB2016 in Denver, Malwarebytes researchers Jérôme Segura and Chris Boyd presented a paper on malicious advertising, or malvertising. At the end of the paper, as they looked at the future of online ads, they discussed new trends in ‘advergaming’, or in-game ads. This subject was the topic of a follow-up paper , presented by…
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VB2017 paper: Exploring the virtual worlds of advergaming
At VB2016 in Denver, Malwarebytes researchers Jérôme Segura and Chris Boyd presented a paper on malicious advertising, or malvertising. At the end of the paper, as they looked at the future of online ads, they discussed new trends in ‘advergaming’, or in-game ads. This subject was the topic of a follow-up paper , presented by…