Landmark case blames advertisers for malware tactics.
Three major brands,
Priceline
,
Travelocity
and
Cingular Wireless
, have settled a New York lawsuit charging them with using nuisance adware to promote their wares.
The lawsuit, brought last April, charged the infamous
Direct Revenue
adware product with using deceptive and intrusive practices. The three major brands were among many who funded
Direct Revenue
with large fees to spread their advertising. In a groundbreaking decision, the advertisers were held responsible for the crimes of the advertising delivery service.
Priceline
and
Cingular
will both pay $35,000, while
Travelocity
will pay $30,000, to settle the suit. All three have issued statements saying they have long since ceased using adware techniques in their marketing campaigns, and have been required to ensure all future advertising is clearly labelled and free from nuisance tactics.
Posted on 01 February 2007 by
Virus Bulletin
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